One of the most greatest mergers of in the Brazilian market, the union of Citrosuco with Citrovita, resulting resulted in the largest concentrated orange juice company in the world. A major creative and brand management challenge, our work ranged from the creation of all touch points that would reach over 40.000 in-house employees across all over Brazil to the launch strategy. Inspired by a vegetable form or orange buds, this project escapes the obviousness of the orange color assuming and assumes green as its chromatic identity.
DC: Leopoldo Leal, Beto Almeida
Design: Antonio Belchior Neto, Cris Inoue, Gustavo Freitas, Leandro Strobel, Pedro Mattos, Tauana Fernandes,
Tiago Rodrigues
Illustrations: Antonio Belchior Neto, Gustavo Freitas, Pedro Mattos, Shingo Sato
CW: Ana Puttini, Fernanda Gonzales, Fernando Andreazi
Photography: Galeria Experiência
Agency: Interbrand
Awards and mentions
Design: Antonio Belchior Neto, Cris Inoue, Gustavo Freitas, Leandro Strobel, Pedro Mattos, Tauana Fernandes,
Tiago Rodrigues
Illustrations: Antonio Belchior Neto, Gustavo Freitas, Pedro Mattos, Shingo Sato
CW: Ana Puttini, Fernanda Gonzales, Fernando Andreazi
Photography: Galeria Experiência
Agency: Interbrand
Awards and mentions
Brazilian graphic design biennial
Bronze - Idea Brasil
Bronze - Idea Brasil
